Markus Meindl succesfully runs a fashion company for traditional bavarian and austrian clothes. He is a passionate hunter and tenant of a mountain hunting ground in Austria. Chamois hunting is physically very demanding as hunters have to hike and climb for hours without paths to find the animals in the mountains. Only a very limited number of chamois are allowed to be shot in one season. And only elder and weaker animals are selected for the shoot to keep the herds stable for the hard winters in the alps.